ViendoMovies, the 24-hour movie channel that programs films originally produced in Spanish, without commercial breaks, and produced by SOMOSTV (a company that is part of SOMOS Group and presided over by Luis Villanueva) celebrates seventeen years on the air, becoming an important window into this industry in the United States and Puerto Rico. The channel programs exclusive contemporary Spanish-language films from all Spanish-speaking countries, all of which are hits in their countries of origin. ViendoMovies stands out for its premium on-air presence and is distributed by major cable, satellite, and telecommunications companies.
ViendoMovies was launched in September 2006, taking advantage of the existing opportunity of scarce distribution of Spanish-language cinema on pay television in the United States. This reality, combined with Latinos’ love for cinema in general, underpinned the positive reception that ViendoMovies received among the audience and its distribution growth. The channel programs films that appeal to the diverse audience of the Hispanic community, with productions from Mexico, Puerto Rico, the Dominican Republic, Colombia, Venezuela, Peru, Chile, Argentina, and Spain. Through these films, the audience has access to the cinema that has impacted the industry in general, with talent that has crossed borders to reach Hollywood such as Penélope Cruz, Antonio Banderas, Gael Garcia Bernal, Diego Luna, Mario Casas, Clara Lago, Angie Cepeda and others. ViendoMovies is completely produced in High Definition and from original masters including close captioning in English, which increases its appeal among fans of independent cinema and bilingual households. In line with distribution in these streaming times, ViendoMovies is available for streaming on TV Everywhere, which enables it to be enjoyed on all internet-connected devices, delivering as well a robust and popular quantity of Video On Demand movies, conveniently refreshed. The channel frequently programs cycles with the best Spanish-language cinema talent and also celebrates the festivities of Spanish-speaking countries and the United States.
Luis Villanueva, President and CEO of SOMOS Group, stated, “This anniversary month, we celebrate another important date for Viendomovies and thank the receptivity we have achieved in the audience of the United States and Puerto Rico. We are proud to offer the best of cinema originally produced in Spanish on a signal that is competitive with the best quality television worldwide and with the commitment of all our staff to continue in this task so satisfying to provide exclusive entertainment in all genres. We hope to be celebrating this date with joy for many years, offering the best television from a technical and content point of view.”
As part of the anniversary celebration, ViendoMovies is featuring a selection of high-quality movies that represent the Hispanic culture. These include: Hotel Coppelia (directed by José María Cabral and starring Lumi Lizardo and Nashla Bogaert from the Dominican Republic),No Mataras(Spain, stars Mario Casas, winner of the Goya Award and Fotograma de Plata), La Chica de Alquiler (Venezuela),Ama (Spain, winner of the Festival de Málaga and nominated for the Goya Awards). In addition to these movies, ViendoMovies is also celebrating Mexican Independence Day on September 16 by programming a selection of high-quality Mexican cinema. The movies include No quiero Dormir Sola, Erase una vez en Durango, Besos de Azúcar, Hilda, Campeones México Sub 17, Juan y Vanessa, Siete Años de Matrimonio, El Último Trago and Club Sándwich.
About ViendoMovies: ViendoMovies is a premium channel that programs contemporary Spanish-language films exclusively in Spanish without commercial breaks. It is produced in the United States for the Hispanic market of that country and Puerto Rico and is part of SOMOSTV LLC 1. For more information, visit www.viendomovies.com and www.somostv.net.