• SOMOS GROUP

SEMILLITAS: TEN YEARS ENTERTAINING CHILDREN WITH EDUCATIONAL AND VIOLENCE-FREE PROGRAMING



MIAMI, Fl., December, 2020 – Semillitas, the 24-hour commercial free animation channel for children between 0-6 years of age, owned by SOMOSTV, celebrates ten years providing the highest quality of educational entertainment to toddlers and preschoolers, as well as supporting parents in the preservation of their Latino culture. With the best in international animation and with a culturally relevant graphic package, the channel has been projected internationally with great success, covering the markets of the United States, Puerto Rico, Mexico, Central America and the Caribbean with a voiceover in neutral Spanish and supported by in house pieces that reinforce the traditions, stories and songs of the Latino culture.


Launched in December 2011, Semillitas stands out for offering healthy and violence-free content, at a time when uncontrolled access to entertainment sometimes exposes children to inappropriate messages. Initially introduced in the United States, the channel underpinned the need for parents to keep the elements of Latino culture current. This differentiation was very well received in international markets, where the combination of cultural relevance, security and access to first-class international entertainment without commercials, makes up an attractive proposition, especially in countries where the demographic structure is characterized by a significant segment of children between 0 and 6 years of age.

Semillitas presents a collection of series such as Little People, Doozers, Elías, Mouk, Pocoyo, Dr. Panda, Bob the Builder, Strawberry Shortcake, P. King Duckling, Paddington Bear, Dr. Seuss, among others. The premiere strategy focuses on keeping an entertaining, fresh and modern schedule. The channel’s acquisitions and licensing policy ensures a constant flow of new properties to offer the best and most up-to-date animation for these ages. In addition to the linear signal, Semillitas offers an attractive Video On Demand offer, as well as the possibility of being transmitted on any electronic device (tablets, cell phones, PC), with closed caption and video description services for children with special needs .

Luis Villanueva, President and CEO of SOMOS Group, expressed his satisfaction with this historic milestone: “Celebrating 10 years in this competitive entertainment industry fills us with satisfaction. Semillitas is made with love, dedication and care by a team that dedicates 24 hours to a product focused on our young audience. Our commitment to providing the best channel, with the strictest selection of the most recognized and prestigious international animation, has been rewarded by the distribution and acceptance of the signal in so many markets. Our gratitude goes to parents and our clients, who allow us to dedicate ourselves to this task. We hope to fulfill many more years in this mission.”

The television has become an essential part of the family’s daily routine and an element that facilitates tasks at home, while children are in front of the screen. Within this reality, the tranquility of parents knowing that their children are entertaining themselves and receiving educational messages in a healthy and appropriate environment, has a significant value. As part of the offer to the family in the pay television environment, Semillitas has achieved a growing presence with very good receptivity in the audience, which is reinforced with a continuous activity in social networks, focused on the promotion of programming and of educational messages.

In this anniversary month the channel will express the Christmas spirit presenting Caillou Celebra la Navidad, accompanied by a special Christmas programming throughout the month.

About Semillitas: “Semillitas” is a toddlers and preschoolers Pay TV channel that programs Spanish language animation, 24 hours a day, and is produced and distributed by SOMOSTV LLC. SOMOSTV LLC is a company devoted to the development and promotion of Pay TV in the US Hispanic market, Puerto Rico, Mexico, Central America and the Caribbean through the launch of TV channels in all platforms with technical and creative excellence. For more information, please visit us at www.semillitas.tv